Sales Effectiveness Blog

Follow-up as the sales rep’s secret spell

One of the fundamental rules of business is that if you want yours to grow, you simply have to keep knocking on doors. You can’t let it drift and wait for things to happen. You have to take initiative to increase your chances of success. We all know how hard it is to find motivation from within to go that extra mile. Sales follow-ups are an excellent example of this. They have a stigma attached to them, which often makes reps avoid follow-ups to not come off as nagging. In this post, I’ll try to change your perception of the issue and thus achieve better business result. Let’s dive in!

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